Raina Fields
Social Media and Public Relations Professional

I am an APR-certified strategic communications practitioner, professional writer and arts administrator with eight years of experience working for arts and higher education institutions. I serve as an active counselor to senior leadership, internal communicators and community partners on public relations, marketing, issues management and social media.

Communications Experience


Social Media Coordinator
Virginia Commonwealth University

Presidential service
Work with key university and health system staff, education and government officials and international leaders as a member of the university’s executive communications team. Manage the online presence of Dr. Michael Rao, CEO and President of VCU and VCU Health that includes 5,400 followers. Research higher education trends and identify opportunities for the president to contribute his point of view into external communications and discussions. Write and edit posts for the president’s blog. Advise senior leadership on appropriate communications for the university president. Prepare reports for division leadership and the Board of Visitors.

Public Affairs and University service
Work with key university photo, video, design, events and student affairs leaders as a member of the university’s central public relations team. Manage university-level social media platforms that include more than 300,000 followers. Monitor social media for issues and crisis management. Provide live-coverage of campus events including Commencement, Convocation, the President’s State of the University Speech and town halls. Research trends in technology, audience and brand messaging. Track and analyze social media influence measurements to better inform the university’s social media engagement efforts. Present to and train on- and off-campus audiences on topics about social media and public relations. Coordinate campus-wide Social Media Administrator meetings. Write articles for VCU News and the university’s alumni magazines. Serve on hiring committees, including those for: Development and Alumni Relations Writer, Social Media Coordinator, Senior Associate Vice President of University Relations and Senior News Editor.

• Increased the president’s online presence to include more than 5,000 followers on social media since Fall 2014
• Earned a 2015 Virginia Public Relations Capital Award of Merit for presidential social media efforts.